1. Keep the public story simple
The home page, pricing page, download page, and support pages should help a user decide whether the product fits and how fast they can get value.
2. Make purchase friction low
Three clear offers are easier to understand than a long list of plans or edition names.
3. Make downloads easy to verify
Show the package name and checksum so a cautious team can validate the file before installing it.
4. Keep scanning local
The scanner should keep credentials and evidence on the customer machine so the trust boundary stays small.
5. The maintenance bar drops
- One homepage.
- One pricing page.
- One download page.
- One support path.